Chapter 2: Know Yourself
To help identify your brand, you need to visualise where you want to go. Ask yourself these questions, and actually physically write down the answers. Studies show that we remember things better when we write them down. Some of the information you learn in upcoming Modules may make you want to reconsider some of your answers. If that is the case go back and rewrite. Nothing is permanent. We all grow and change our minds as we get to know ourselves better:
What services/types of shoots do you want to offer right now?
How many of each type do you want to shoot each year?
Who is your competition? How do they work? What sets you apart/what do you do or can you do differently?
What are your short term goals? Where do you want to be with your business and your life six-twelve months from now.
What are your long term goals? Where do you want to be/what does your dream business and life look like in 5 years from now. (Again you can always re-calibrate down the road)
Do you want to offer your clients any products or add-on services?
Do you want to work locally, regionally, nationally, internationally? (what is realistic as things are right now, or what and how much are you willing to bump on your list of priorities to make room and time for the changes your desire)
What are couples/families/clients normally spending on your kind of photography service in the area?
Are there enough potential clients in your chosen ”region” to sustain the income you need, or do you need to expand that area or expand your range of photography genres?
What vendors in your area of choice can you connect with/want to collaborate with? (florists, dress shops & designers, wedding planners, venues etc)
What are your favourite 2-3 colours or colour tones?
What elements, objects, textures do you love or have special meaning to you?
What do you value in life? What are you passionate about? What motivates and inspires you (that is NOT wedding photography related) What are you constantly attracted to?
What do you want to be known for?
List your 5 biggest strengths/qualities/personality traits (sometimes it is difficult to think positively or objectively about ourselves, so you can always try asking a few of your best friends):
List your 3 biggest weaknesses (that you can actually do something about/or turn into a strentgth; let the rest go)
When selecting your colour palette of three that represent your taste and personality and brand well, you can use Designseedscolor and then input the exact HEX code of each colour so you can use the exact shades on your website, pricing pdf's and other things you send to your clients.